Executive Brief • LLM Brand Perception (Org + Customers)

Perception & Reach across

Client: Acme Robotics • Prepared by: OneMind Strata • Period: Last 30 days • Version: R1.1

Scope: Org reach • Customer reach • Visibility • Sentiment • Citation Quality • Consistency • SOV Coverage: ChatGPT, Claude, Gemini, Perplexity, AI Overviews, Grok Channels: Web, Help Center, Product UI, Social, Community

Topline KPIs — Organization & Customer

Overall Visibility

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Weighted Sentiment

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+—

Org Reach Index

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+—

Customer Reach Index

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Scope & Filters

Brand / Property

Date Range

Audience

Audience Reach & Touchpoints

Organization Reach

Internal clarity index: 0.78 — consistent product naming in 4/5 core systems; enablement packs adopted by Sales/CS.

Top internal touchpoints: Help Center, Playbooks, Product Tooltips.

Customer Reach

External clarity index: 0.72 — strong docs and case studies; forum answers vary by locale.

Top external touchpoints: Docs, Perplexity citations, Community threads, Social summaries.

Perception by LLM — Snapshot

ChatGPT — High Visibility (Org & Customers)

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Claude — Balanced Narrative

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Gemini — Moderate Reach

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Perplexity — Strong Citations

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AI Overviews — Inconsistent

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Grok — Emerging

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Analyst Notes — Org ↔ Customer Alignment

Source Canonicalization

Unify product naming across internal tools, docs, and blog to reduce aliasing; ship Product/FAQ JSON-LD with stable IDs.

Proof Points

Publish attributable quotes and measurable outcomes; LLMs lift short, credible lines into both internal and customer answers.

Next Steps & Logistics

Readout Session

30-min briefing

Deliverables

Snapshot + Actions

1–2 weeks

Coverage

6 LLMs

+ Answer Engines

Format

Executive Workshop

Remote / On-site